Date: June 22, 2011

WILEF West

WILEF WEST

Program: Social Media as a Business Development Tool for Women Lawyers

Moderator:
Ari Kaplan, Principal, Ari Kaplan Advisors
Confirmed Speakers:
S. Ashlie Beringer, Partner and Co-Chair of the Information Technology and Data Privacy practice group, Gibson, Dunn & Crutcher LLP
Christine E. Lyon, Partner, Morrison & Foerster LLP
Erika Rottenberg, Vice President, General Counsel and Secretary, LinkedIn
Dianne L. Sweeney, Senior Associate, Pillsbury Winthrop Shaw Pittman LLP

Date: Wednesday, June 22
Venue: Pillsbury Winthrop Shaw Pittman LLP
2475 Hanover Street
Palo Alto, CA 94304-1114
Breakfast and Networking: 8:00am – 8:30am
Time: 8:30- 10:00am

Program Description
The way we make and develop business relationships has changed rapidly in the past several years. No longer is it “who you know”. Now it is “who knows about you”. In this program, a panel of experts will discuss the following elements of utilizing social media as a business development tool for women lawyers:

  • Deploying social media as a powerful rainmaking tool for women lawyers
  • Easing into social media without feeling overwhelmed by technology or information overload
  • Using social media to assess and expand your network; making yourself visible to the people who matter most
  • Distinguishing between big networks and rich networks, and discussing why each matters
  • Understanding privacy considerations
  • Proactively managing your reputation on and off-line